



HOCO HP44 Electric Hair Straightening Comb
৳4000
৳2890
28% OFF
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The HOCO HP44 Electric Hair Straightening Comb is a PTC-powered hair styling tool that reaches temperatures from 120°C to 220°C with ±10°C precision, features wide 103 mm × 58 mm × 22 mm heating plates, an LCD display, a 60-minute automatic shut-off, and a temperature memory function — all priced at BDT 2,890 on Adatun.
Hoco hp44 electric hair straightening comb: Key Takeaways
- PTC heater delivers rapid, even heat without hot spots for consistent styling results.
- 103 mm wide heating plates cover more surface area per pass, reducing styling time.
- 120°C to 220°C range with ±10°C precision — safe for fine treated hair up to thick textured strands.
- 60-minute auto shut-off and temperature memory function for everyday convenience and safety.
- LCD display shows the exact thermal level at a glance.
What Is the HOCO HP44 Electric Hair Straightening Comb?
The HOCO HP44 is a comb-style electric hair straightening tool designed for quick, everyday styling. Unlike a traditional flat iron with two rigid plates, this comb-style design lets you glide through hair more naturally, getting closer to the scalp and reducing the risk of creasing or crushing the hair shaft. The core of the HP44 is a Positive Temperature Coefficient (PTC) heater — a self-regulating heating element that warms up rapidly and maintains consistent warmth across the entire plate surface.
The wide heating plates measure 103 mm by 58 mm by 22 mm, giving an ample contact area for efficient straightening in a single pass. The temperature is adjustable between 120°C and 220°C with a precision of ±10°C, making the HP44 suitable for a wide variety of hair types and conditions. An LCD display provides real-time temperature readouts, while an automatic shut-off kicks in after 60 minutes of inactivity for added peace of mind. The temperature memory function retains your last-used heat setting, so you skip the adjustment step on every subsequent use.
Key Features
- Rapid PTC Heating: The Positive Temperature Coefficient heater reaches your target heat level quickly and maintains even warmth across the full plate width, minimizing the risk of damage from cold spots.
- Wide 103 mm Heating Plates: The 103 mm × 58 mm × 22 mm plate dimensions cover more hair per stroke, helping you achieve a straight, polished look faster than narrower alternatives.
- 120°C to 220°C Adjustable Range: A broad thermal span with ±10°C precision accommodates fine, color-treated strands at the lower end and thick, coarse textures at the higher end.
- LCD Display: A clear built-in screen shows the current temperature setting at a glance, so you always know exactly what heat level is active.
- 60-Minute Auto Shut-Off: If the device is left on unattended, power cuts automatically after 60 minutes — a practical safety net for busy mornings or travel routines.
- Temperature Memory Function: The HP44 remembers your last-used heat setting, saving you from resetting the dial every time you style.
- PET Body Construction: The outer shell is crafted from durable Polyethylene Terephthalate, a heat-resistant polymer that holds up to daily use without warping or cracking.
Specifications
- Brand: HOCO
- Model: HP44
- Heater Type: PTC (Positive Temperature Coefficient)
- Plate Dimensions: 103 mm × 58 mm × 22 mm
- Temperature Range: 120°C to 220°C
- Temperature Precision: ±10°C
- Display: LCD
- Auto Shut-Off: After 60 minutes of inactivity
- Temperature Memory: Yes — recalls last-used setting
- Body Material: PET (Polyethylene Terephthalate)
- Price: BDT 2,890
Why Different Hair Types Benefit from the HP44
The wide temperature window on the HOCO HP44 is one of its strongest selling points. Not all hair is the same, and using the wrong heat level can lead to damage or unsatisfactory results. Here is a practical guide to matching the right heat setting to your hair type:
Fine or Chemically Treated Hair
Hair that has been permed, color-treated, or bleached is more porous and vulnerable to heat damage. A setting between 120°C and 160°C is generally sufficient to smooth the cuticle without causing further stress. The HP44's precise ±10°C readout helps you stay within a safe, controlled range.
Medium or Normal Hair
Untreated medium-texture hair typically responds well between 170°C and 190°C. At these levels the PTC heater delivers steady warmth without overshooting, and the wide 103 mm plates help you work through shoulder-length hair in just a few strokes.
Thick or Coarse Textured Hair
Thick, tightly curled, or Afro-textured hair often requires the full 200°C to 220°C range to break through the hydrogen bonds that hold the curl pattern. The HP44's 220°C ceiling gives you the thermal headroom needed for effective results on stubborn textures.
Who Is the HOCO HP44 Best For?
The HOCO HP44 suits a range of users. People with wavy to moderately curly hair who want a quick, daily smoothing routine will appreciate the comb-style design and the automatic shut-off for peace of mind. Those who travel frequently benefit from the temperature memory function, which means fewer button presses on the go. Professionals who need a fast touch-up between appointments will find the wide plates efficient for short styling sessions. At BDT 2,890, it sits within reach for buyers who want PTC heating technology without committing to a premium flat iron price.
How the PTC Heater Works
Traditional heating elements can develop uneven hot spots as they age or when power fluctuates. A PTC heater behaves differently: as its temperature rises, its electrical resistance increases automatically, which naturally limits further heat output. The result is a self-regulating system that reaches the target temperature quickly and holds it steady. For hair styling, this means fewer temperature swings and more predictable results from root to tip. The HP44 leverages this technology across its 103 mm × 58 mm × 22 mm plate surface, ensuring each pass delivers uniform heat.
What's in the Box
- HOCO HP44 Electric Hair Straightening Comb
- Built-in LCD temperature display
- User manual
Care and Storage Tips
Wipe the heating plates with a soft, slightly damp cloth after each use once the device has cooled completely. Avoid using abrasive materials or harsh cleaning agents on the plates or the LCD screen. Store the HP44 in a dry location away from direct sunlight. Do not wrap the power cord tightly around the body of the device — this can stress the cable over time and lead to fraying.

- PTC heater for rapid, even heat-up
- 103 mm × 58 mm × 22 mm wide heating plates
- 120°C to 220°C adjustable temperature range
- ±10°C temperature precision
- Built-in LCD temperature display
- 60-minute automatic shut-off
- Temperature memory function recalls last-used setting
- Durable PET (Polyethylene Terephthalate) body
| Brand | HOCO |
|---|---|
| Model | HP44 |
| Category | Electric Hair Straightening Comb |
| Heater Type | PTC (Positive Temperature Coefficient) |
| Plate Dimensions | 103 mm × 58 mm × 22 mm |
| Temperature Range | 120°C to 220°C |
| Temperature Precision | ±10°C |
| Display | LCD |
| Auto Shut-Off | After 60 minutes of inactivity |
| Temperature Memory | Yes — recalls last-used setting |
| Body Material | PET (Polyethylene Terephthalate) |
| Price | BDT 2,890 |
- Full refund available
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- Fine or color-treated hair typically works best between 120°C and 160°C. Medium-texture hair responds well at 170°C to 190°C. Thick or coarse hair may require the full 200°C to 220°C range. The ±10°C precision on the HP44 helps you stay within a controlled, safe range for your specific texture.
- The HOCO HP44 automatically powers off after 60 minutes of continuous use without any button input. This feature provides a safety net if you forget to switch the device off after styling, and is especially useful in households where multiple people share the same bathroom space.
- A comb-style straightener like the HOCO HP44 has teeth that part the hair as you draw it through, allowing heat to reach closer to the scalp with less direct pressure on the hair shaft. A flat iron pinches hair between two solid plates. The comb design is generally considered gentler for daily use, while flat irons may deliver a more polished, flat finish for special occasions.
- Adatun accepts returns for eligible items within 2 days from the date of delivery, provided the item is unused, in its original packaging, and in the same condition as when received. For specific warranty or return eligibility details, customers are encouraged to review Adatun's return policy or contact their support team directly.
- The HOCO HP44 is designed for use on dry hair. Applying any heat tool to wet or damp hair can cause steam damage to the hair cuticle and may lead to breakage or split ends. Always towel-dry and allow hair to reach a fully dry state before using the straightening comb.
- The temperature memory function on the HOCO HP44 automatically recalls the last heat setting you used. When you switch the device on again, it applies that saved temperature without requiring you to manually reset it. This is convenient for households where multiple people share the device at their preferred heat levels.
- The HOCO HP44's compact design and 60-minute auto shut-off make it practical for travel use. The temperature memory function also means fewer button presses when you are setting up in a hotel bathroom. Be sure to pack it carefully to protect the heating plates and LCD display during transit.
Related in this store
- PTC desktop heater— Both products use PTC heating technology — connects buyers researching thermal safety across home appliances.
- electric nose hair trimmer— Complements the HP44 for buyers building a personal grooming kit on Adatun.
- portable clothes steamer— Alternative heat styling tool for buyers who want wrinkle removal alongside hair care.
- USB hair trimmer— Another USB-powered personal grooming tool — relevant for buyers exploring portable styling devices.
- reading desk lamp— Bathroom vanity pairing — buyers setting up a grooming station often browse lighting alongside styling tools.
- portable travel mug— Travel companion for buyers interested in the HP44's portability — links complementary travel-focused products.
- LED makeup mirror lamp— Bathroom grooming setup cross-sell — pairs naturally with a hair straightening comb for styling visibility.
- smart eye-care desk lamp— Adatun brand cross-sell linking smart home and personal care categories together.
Sources
- PTC heating technology explained — how Positive Temperature Coefficient heaters work— Authoritative technical background on PTC heater self-regulating behavior, supporting the product's core technology claim.
- PET (Polyethylene Terephthalate) thermal properties — MatWeb material database— Engineering data confirming PET's heat resistance and durability as a housing material for thermal devices.
- IUPAC Compendium of Chemical Terminology — definition of PTC thermistors— Standard chemical engineering reference defining the PTC heater terminology used in the product description.
- ISO 21066:2019 — Cosmetics: terminology for hair cosmetic products— International standard for hair cosmetic terminology, lending credibility to the product category description.
Reviewed by Adatun Product Team, Lead Merchandiser — reviewed by our category experts